With so many marketing experts offering marketing services to you, you may find yourself wondering which type of marketer should you hire. Before you decide which type of marketer you should hire, you need to understand the difference between how the marketer is offering to help you. While there are many types of marketers including tactic specialists and strategy specialists, in this post I will focus on which type of marketer you should hire based on how the marketer is offering to help you.
The 2 Types of Marketers
There are two ways in which a marketer can help you. A marketer can either tell you what to do or they can help you think through what to do.
A marketer who tells you what to do is often sharing from previous experiences and knowledge. This type of marketer is considered a marketing consultant.
A marketer who helps you think through what to do often pushes you based on a validation process they have experienced that works well. This type of marketer is considered a marketing coach.
The Difference Between Marketing Consultants and Marketing Coaches
While both a marketing consultant and a marketing coach have their strengths and weaknesses, the decision of which type of marketer you should hire should be based on your desired end goal.
A marketing consultant will assess your specific problem and provide you with expert advice to solve the problem.
If you have a very specific problem that you want solved quickly without much involvement, a marketing consultant will be the best option for you.
A marketing coach will guide you through a series of problems and provide you with feedback and suggestions.
If you want to be involved in your marketing, better under the why behind the way marketing works, have accountability and a consistent partnership with a marketer, a marketing coach will be the best option for you.
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Which Type of Marketer Should You Hire
Previously, I told you which type of marketer you should hire based off of your end goal, but likely you feel that you need both a marketing consultant and a marketing coach.
As a business owner, you really want to understand why certain strategies and tactics work for your business, but you also want to get your problem solved with minimum negative impact to your business.
For you, the best type of marketer to hire is someone who is results and data driven but takes time and has the patience to talk you through what the data means and how to respond to that data.
As a marketing strategist, I offer that perfect mix of expertise and training capabilities to help you meet your business goals with full understanding of how you did it and why it worked.
Ultimately, which type of marketer you hire should be someone who understands your business model and your industry’s environment; someone who you connect with naturally because you will spend a good amount of time together; and, someone who can get you from where you are to where you need to be.
If you’re ready to work with me to build and implement a marketing strategy that generates consistent sales online, apply to work with me 1-on-1.